Terms of Service

1. Services

BluePoint Ads provides performance marketing capacity (including CPI, CPA, CPS, CPL, CPR, CPE, and related models), publisher monetization support, agency capacity, and digital product / measurement coordination. Commercial scope, markets, caps, creative requirements, and measurement rules are set in written briefs, insertion orders, or email confirmations between the parties (“Order”). If an Order conflicts with these Terms, the Order controls for that engagement.

2. Eligibility & accounts

• You represent that you have authority to bind the company you name in forms or Orders.
• Console credentials (if issued) are personal to authorized operators and must not be shared.
• You are responsible for activity under your accounts and for keeping contact details current.

3. Partner obligations

• Advertisers remain responsible for landing pages, offers, disclosures, and regulatory compliance in each target market.
• Publishers and affiliates must send traffic that matches the agreed inventory type, geo, and quality rules.
• Cloaking, incentivized fraud, device farms, misleading redirects, and unauthorized brand bidding are prohibited.
• Partners must maintain a lawful basis for any personal data they send into measurement integrations.
• Creative and landing changes that affect conversion definition must be disclosed to the desk before launch.

4. Measurement & quality

Approved events follow the measurement and validation rules in the Order (including MMP or server postbacks where applicable). BluePoint Ads may filter or withhold credit for traffic that fails bot, duplicate, timing, or source checks described to the partner. Disputed events should be raised in writing within the window stated in the Order (or within 7 calendar days if none is stated).

5. Fees & payment

• Fees, currency, invoicing cycle, and payment method are defined in the Order.
• Unless stated otherwise, invoices are due within thirty (30) days of issue.
• Late amounts may incur reasonable collection costs and suspension of delivery until the account is current.
• Taxes are additional where applicable; each party is responsible for taxes on its own income.

6. Intellectual property

BluePoint Ads retains rights in its site, trademarks, software, and reporting formats. Partners retain rights in their creatives, brands, and products. Each party grants the other a limited license to use materials only as needed to perform the Order.

7. Confidentiality

Non-public pricing, traffic sources, conversion rates, and desk reports shared between the parties are confidential and may be used only to perform or audit the Order, unless disclosure is required by law.

8. Suspension & termination

• Either party may terminate an Order for material breach if not cured within 10 days of written notice (or immediately for fraud / illegal content).
• We may suspend delivery when quality thresholds, payment, or legal compliance are at risk.
• Sections on fees owed, IP, confidentiality, liability, and governing law survive termination.

9. Disclaimers & liability

Services are provided on a commercially reasonable basis. We do not guarantee specific rankings, volumes, or ROI. To the maximum extent permitted by law, neither party is liable for indirect or consequential damages. Each party’s aggregate liability arising from an Order is limited to the fees paid or payable under that Order in the three (3) months before the claim— except for fraud, willful misconduct, or amounts that cannot be limited by law.

10. Indemnity

Each party will defend and indemnify the other against third-party claims arising from its own illegal content, unauthorized data processing, or material breach of these Terms or the Order, subject to prompt notice and reasonable cooperation.

11. Governing law

These Terms are governed by the laws of Hong Kong SAR. Courts of Hong Kong have exclusive jurisdiction, without prejudice to mandatory consumer protections where they apply.

12. Contact

• Blue Point Advertising Limited · CR 3295667
• Flat 1512, 15/F, Lucky Center, No.165-171 Wan Chai Road, Wan Chai, Hong Kong
• Legal / compliance · [email protected]
• Partnership · [email protected]