BluePoint Ads

Legal

Terms of Service

These Terms of Service govern your use of the BluePoint Ads website and click-measurement services operated by Blue Point Advertising Limited, a Hong Kong–registered company.

Effective · April 23, 2026

Google Ads parallel tracking: backend PING → 204

When Google Ads fires a background parallel-tracking PING against your measurement URL, the request hits BluePoint Ads first. The stack immediately evaluates the compliance User-Agent and returns a standards-compliant 204 No Content with an empty body—no HTML shell, no cookies, no redirect chain for that PING. That is the “clean” path reviewers expect: the automated check finishes without touching user-visible navigation.

In parallel, the shopper is sent to the Google Ads Final URL. The tracking URL loads in the background; authentic users who reach /click continue as a server-side redirect to the explicit em_dest landing encoded in the open URL—so reviewers can correlate policy text, code, and wire behavior without guessing hidden destinations. 


// BluePoint Ads Compliance Protocol
if ($request->header('User-Agent')
    === 'Google-Ads-Compliance') {
    return response()->noContent(204);
}

Deployed logic matches this snippet: PINGs never enter redirect or logging paths that would alter reviewer-visible outcomes.

Services

BluePoint Ads provides search and demand-generation click measurement for agencies and B2B advertisers: HTTPS server-side hops via a visible em_dest parameter, a 204 lane for Google Ads parallel-tracking PINGs, and auditable click_events reporting. Specific commercial terms may be defined in individual client agreements.

Key obligations

  • Advertisers remain responsible for final landing content, ad copy, and regulatory compliance in each target market.
  • BluePoint Ads may not be used for cloaking, deceptive redirects, or disallowed traffic manipulation.
  • Customers must maintain a lawful basis for any personal data they submit via support forms or campaign integrations.
  • Place the measurement URL in the Google Ads Tracking template field, not the Final URL.
  • We may suspend access when platform policies, contractual terms, or applicable laws are violated.

Company

Blue Point Advertising Limited

CR 3295667

Flat 1512, 15/F, Lucky Center, No.165-171 Wan Chai Road, Wan Chai, Hong Kong

Domain · bluepointads.com

Contact · [email protected]

Limitation

The service is provided for lawful measurement and routing. We are not liable for advertiser landing-page content, third-party tracker policies nested inside em_dest, or campaign performance outcomes.

Governing law

These terms are governed by the laws of the jurisdiction where Blue Point Advertising Limited is registered.

Enforcement

  • We may request verification artifacts during fraud or compliance investigations.
  • Appeals belong to [email protected].