BluePoint Ads

Agency desk

Open a Search and demand-gen hop the account team can audit.

Adlucent-style agency desks number Strategy → Activation → Measurement. BluePoint uses that order for a click hop, not a full-funnel media agency. We do not publish client logos, billings, or savings percentages.

Search planner desk with a muted teal notebook — generic photography

Intent stages

Search and demand-gen share next—the query is what changes.

Search

Brand and category queries

Final URL is the B2B landing. Tracking template: https://bluepointads.com/click?next={lpurl}. Reviewers open the expanded sample to example.org/search.

Demand-gen

Account-aware placements

Same hop parameter. 6Sense-style intent language stops at the query the advertiser encoded—BluePoint does not invent an account graph or buying-committee scores.

Onboarding checklist

  1. 01 · Brief

    Send Contact the Google Ads account type (Search, Demand-gen, or both) and a sample HTTPS landing. No workspace is created from a public form queue with fake SLAs.

  2. 02 · Template

    Paste the Tracking template. Leave Final URL as the real landing. Expanded hops must use a hostname such as example.org—never a literal {lpurl} in the browser.

  3. 03 · Replay

    Open Audit. Rows on this instance are QA / docs-sample hops. A valid next 302s for every User-Agent; 204 only when Google-Ads-Compliance has no followable hop.

Open the account brief