Account brief

Write the brief the hop can actually honour.

Adlucent-style agency desks start with a written account brief before activation. BluePoint uses that order for a click hop: name the Google Ads account type, encode an HTTPS landing in next, then replay it. We do not publish client logos, billings, or buying-committee scores.

Search planner notebook on a paper desk — generic photography
  1. 01

    Account type

    Search, demand-gen, or both. The hop parameter stays next—the query is what changes.

  2. 02

    Landing inside next

    HTTPS hostname only. Foreign params such as UTM already sit inside the declared URL. Reviewers open https://example.org/search, never a literal {lpurl}.

  3. 03

    Template, then replay

    Paste https://bluepointads.com/click?next={lpurl}. Audit rows on this instance are QA / docs-sample hops.

https://bluepointads.com/click?next=https%3A%2F%2Fexample.org%2Fsearch → https://example.org/search

Agency floor with search charts — generic photography, not a client war room

What to send Contact

Legal name, Google Ads account type, and one sample HTTPS landing you would encode. There is no public rate card and no workspace created from a form queue with fake SLAs.

Talk to the agency desk