01
Strategy
Agencies align Search and demand-gen accounts on one visible hop parameter. The next destination stays in the open URL—reviewers do not have to infer a backend map.
Blue Point Advertising Limited · Search & demand-gen
Search and demand-gen hops agencies can audit
Blue Point Advertising Limited is a Hong Kong–registered click tracker for agencies and B2B advertisers running Google Ads.
Place
https://bluepointads.com/click?next={lpurl}
in the Tracking template field. A valid
next
is followed with a cookie-free 302. Built to
Transparent Click Tracker Certification
guidelines—we do not claim a listing on Google’s certified tracker list.
Services
How an agency desk uses the hop.
02
Activation
Place the measurement URL in the Google Ads Tracking template field, not the Final URL. Shoppers go to the declared landing; the tracking URL loads in the background.
03
Measurement
A valid next is followed with an empty cookie-free 302 for every User-Agent, including Google-Ads-Compliance. 204 is used only when that PING has no followable hop. Invalid or missing next returns empty 400.
04
Replay
QA / docs-sample rows on this instance (typically example.org/search) let operators replay the same hop reviewers will open. This is not advertiser campaign volume.
Intent / account
- Search pod
- Demand-gen desk
- Client finance
QA / docs-sample
Ledger rows from this instance—not campaign volume.
Rows below are the latest non-PING records from click_events.
Typical samples land on https://example.org/search.
Google-Ads-Compliance PINGs receive 204 only when there is no followable hop, and those PINGs are not written here.
Pair this table with
Docs
and the full
Audit ledger.
| Time | Status | Reason | Target |
|---|---|---|---|
| 2026-09-09 18:57:00 | valid | redirected | https://example.org/search |
| 2026-09-09 12:43:03 | invalid | missing_next | |
| 2026-09-09 12:32:20 | valid | redirected | https://example.org/search |
| 2026-09-09 10:19:47 | valid | redirected | https://example.org/search |
| 2026-09-09 10:15:21 | valid | redirected | https://example.org/search |
| 2026-09-09 10:15:05 | valid | redirected | https://example.org/search |
| 2026-09-09 10:14:57 | valid | redirected | https://example.org/search |
Reviewer sample hop
Open an expanded URL, not the template macro
Reviewers should open the expanded hop below—never a literal
{lpurl} macro.
The declared landing is
https://example.org/search.
Rows on this instance are QA / docs-sample hops, not advertiser campaign volume.
302 → https://example.org/search · Tracking template only: https://bluepointads.com/click?next={lpurl}
Follow a valid next, then 204 only without a hop
A valid
next
is followed with an empty, cookie-free server-side 302
for every User-Agent—including
Google-Ads-Compliance.
The visible hop is never skipped for a User-Agent shortcut.
204 No Content is used only when that compliance User-Agent has no followable hop:
empty body, no cookies, no
click_events write.
Missing or invalid next returns empty HTTP 400.
// BluePoint Ads Compliance Protocol
$target = $request->query('next');
if (/* valid HTTPS hostname in next */) {
return response('', 302, ['Location' => $target]);
}
if ($request->header('User-Agent') === 'Google-Ads-Compliance') {
return response()->noContent(204);
}
return response('', 400);
Deployed logic matches this snippet. Transparency works on every path that carries next, including / and /click.
Put the hop in the template.
Docs show the next contract. Audit shows QA / docs-sample rows from this instance. Neither page invents client names or savings percentages.