Search Engine Marketing (SEM) refers to the practice of promoting a website or online business through paid advertisements that appear on search engine results pages (SERPs). These paid advertisements are commonly known as “pay-per-click” (PPC) ads. In SEM, businesses bid on specific keywords relevant to their products or services, and their ads are displayed when users search for those keywords on search engines like Google, Bing, or Yahoo.
SEM allows businesses to target their ads to a specific audience based on search queries, location, device, and other factors, ensuring that their ads reach potential customers at the right moment. It is an effective way to increase website traffic, generate leads, and drive conversions.
Google Ads is one of the most popular platforms for search engine marketing, offering businesses a wide range of tools and targeting options to reach their target audience effectively. By using SEM, businesses can increase their online visibility, attract qualified traffic, and achieve their marketing objectives.